Now that’s Radddddd

While bike racing is an intensely emotional battle for the athlete, the sponsors perspective is generally marketing focused.  The hard part for a team is getting the sponsors name out even when the results aren’t coming as fast as they would like.  Big ups to young Utah radddster Billy Demong for getting it done, with a small bit of help from Chris “the soundbite king” Horner.


3 thoughts on “Now that’s Radddddd

  1. That’s pretty cool. I saw the photo but didn’t read the caption info closely enough to see it was Demong. I’ve met and talked with Billy a few times — entirely because of his other hobby, that ‘wimpy’ adreniline free sport of ski jumping — and he seems to be a very good guy.

    To see him succeed in cycling is not a surprise.

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